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Magazine publishing

Author: Sammye Johnson; Patricia Prijatel
Publisher: Lincolnwood, IL : NTC/Contemporary Pub. Group, ©2000.
Edition/Format:   Print book : English
Summary:

Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles  Read more...

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Details

Document Type: Book
All Authors / Contributors: Sammye Johnson; Patricia Prijatel
ISBN: 0844233560 9780844233567
OCLC Number: 40891099
Description: xvi, 360 pages : illustrations (some color) ; 26 cm
Responsibility: Sammye Johnson, Patricia Prijatel.

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Primary Entity

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