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The magic and craft of media writing

Author: Carl Sessions Stepp
Publisher: Lincolnwood, Ill. : NTC Publishing Group, ©2000.
Edition/Format:   Print book : English
Database:WorldCat
Summary:

The author provides an inspiring and integrated approach to writing for the media, combining discipline and hard work with imagination and intuition. 25 trade secrets are included to enable more  Read more...

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Document Type: Book
All Authors / Contributors: Carl Sessions Stepp
ISBN: 0658008749 9780658008740 0844220531 9780844220536
OCLC Number: 222722709
Description: 258 pages ; 23 cm
Contents: pt. 1. The Craft and Magic of Writing. Ch. 1. Writing in an Age of Change. Ch. 2. Writing as Craft. Ch. 3. Writing as Magic. Ch. 4. The Three Qualities of Great Writing --
pt. 2. Using Craft and Magic in Journalism. Ch. 5. The Very Beginning: Ideas and Reporting. Ch. 6. Beginning to Write: Leads. Ch. 7. Managing the Murky Middle. Ch. 8. Writing for Clarity. Ch. 9. Writing for Drama. Ch. 10. Polishing Your Work. Ch. 11. Packaging and Presentation --
pt. 3. Achieving Excellence. Ch. 12. Models and Common Story Types. Ch. 13. Mastering the Feature. Ch. 14. Reaching Higher Levels. Ch. 15. Learning from Others.
Responsibility: Carl Sessions Stepp.

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