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Maintaining and Evolving Successful Commercial Web Sites : Managing Change, Content, Customer Relationships, and Site Measurement.

Author: Ashley Friedlein
Publisher: Burlington : Elsevier, 2002.
Series: Morgan Kaufmann series in data management systems.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A reference for Web professionals developing new sites. This work addresses the realities of successful sites, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. It focuses more on process, reality, and pragmatism and less on strategic theory.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ashley Friedlein
ISBN: 9780080510644 0080510647 9781558608306 1558608303
OCLC Number: 437245612
Description: 1 online resource (443 pages).
Contents: Front Cover; Maintaining & Evolving Successful Commercial Web Sites; Copyright Page; Contents; Preface; Part I: Change Management; Chapter 1. Reviewing and Reporting Progress; Chapter 2. Procedures for Managing Site Updates; Part II: Content Management; Chapter 3. Introducing Content Management; Chapter 4. Content Management in Action: A Practical Example; Chapter 5. Key Concepts and Building Blocks; Chapter 6. Content Management Systems (CMS); Chapter 7. Tackling a Content Management Project; Part III: Customer Relationship Management; Chapter 8. A CRM Primer. Chapter 9. Understanding Your UsersChapter 10. Personalization; Chapter 11. Community; Chapter 12. Customer Service; Part IV: Site Measurement; Chapter 13. The Promises and Challenges of Web Site Measurement; Chapter 14. The Evolution of E-intelligence; Chapter 15. Measurement Approaches and Techniques; Chapter 16. Reporting and Analysis; Chapter 17. How to Improve a Web Site; Chapter 18. Tackling a Web Site Measurement Project; Resources; Companion Sit.
Series Title: Morgan Kaufmann series in data management systems.

Abstract:

Addresses the realities of successful sites. This book aims to provide the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects. It  Read more...

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"If you run a Web site, own a Web site, or are merely responsible for the success of a Web site, this is the book you need. Big picture philosophy and detailed practicality make Maintaining and Read more...

 
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