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Major gift fundraising for small shops : how to leverage your annual fund in only five hours per week Preview this item
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Major gift fundraising for small shops : how to leverage your annual fund in only five hours per week

Author: Amy M Eisenstein
Publisher: Rancho Santa Margarita, CA : CharityChannel Press , [2014] ©2014
Series: In the trenches manual; In the trenches
Edition/Format:   Print book : English
Database:WorldCat
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Details

Document Type: Book
All Authors / Contributors: Amy M Eisenstein
ISBN: 9781938077562 1938077563
OCLC Number: 880707360
Notes: Includes index.
"This book is ideal for: fundraisers who work in small development shops; people who want to raise more money for organizations they love; executive directors who want to learn to raise money from individuals; new and experienced fundraising professionals who want to raise major gifts"--Cover.
Description: xxv, 137 pages : illustrations ; 28 cm
Contents: The secret to successful fundraising : creating a culture of philanthropy and professionalism at your organization --
Creating your strategy --
The secret weapon of major gifts : engaging your board --
Creating an army of advocates and the role of social media --
What does bulk mail have to do with major gifts? --
Who will you ask for major gifts? --
Researching your prospects : the fine line between professional and creepy --
The art and science of getting a meeting: how to meet with people you know, and people you don't --
How to build deeper relationships with major gift prospects --
Get ready to ask --
The moment of truth (time to ask) --
More than simply Thank you --
Considering a capital campaign? --
Can a small shop really do planned giving? --
Moving on up : taking your organization to the next level.
Series Title: In the trenches manual; In the trenches
Other Titles: How to leverage your annual fund in only 5 hours per week
In the trenches manual
In the trenches
Responsibility: Amy Eisenstein.
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