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|All Authors / Contributors:||
Amy M Eisenstein
"This book is ideal for: fundraisers who work in small development shops; people who want to raise more money for organizations they love; executive directors who want to learn to raise money from individuals; new and experienced fundraising professionals who want to raise major gifts"--Cover.
|Description:||xxv, 137 pages : illustrations ; 28 cm|
|Contents:||The secret to successful fundraising : creating a culture of philanthropy and professionalism at your organization --
Creating your strategy --
The secret weapon of major gifts : engaging your board --
Creating an army of advocates and the role of social media --
What does bulk mail have to do with major gifts? --
Who will you ask for major gifts? --
Researching your prospects : the fine line between professional and creepy --
The art and science of getting a meeting: how to meet with people you know, and people you don't --
How to build deeper relationships with major gift prospects --
Get ready to ask --
The moment of truth (time to ask) --
More than simply Thank you --
Considering a capital campaign? --
Can a small shop really do planned giving? --
Moving on up : taking your organization to the next level.
|Series Title:||In the trenches manual; In the trenches|
|Other Titles:||How to leverage your annual fund in only 5 hours per week
In the trenches manual
In the trenches
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