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Make my marketing work : how to win customers & make more money

Author: Paul Keetch; Alex Read
Publisher: New York : Morgan James Pub., 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Have you "built a better mousetrap" but are finding the world just isn't beating a path to your door? Do you have a product or service that people genuinely would want to buy from you & if only they knew it existed? With advertisements bombarding your prospective customers from every direction, at all hours of the day, it's no longer enough to shout your message from the rooftops and expect that the right people  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Keetch, Paul.
Make my marketing work.
New York : Morgan James Pub., 2010
(DLC) 2010921181
(OCoLC)601152232
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paul Keetch; Alex Read
ISBN: 9781600379260 1600379265
OCLC Number: 827730414
Description: 1 online resource (xi, 139 pages) : illustrations
Responsibility: Paul Keetch, Alex Read.
More information:

Abstract:

Have you "built a better mousetrap" but are finding the world just isn't beating a path to your door? Do you have a product or service that people genuinely would want to buy from you & if only they knew it existed? With advertisements bombarding your prospective customers from every direction, at all hours of the day, it's no longer enough to shout your message from the rooftops and expect that the right people will take notice. Instead, you need to craft a powerful marketing strategy and develop a tactical marketing plan that will reach the right people, in the right place, with the right message & at the right time. Make My Marketing Work is a blueprint, a map, a GPS device for your business that will help you navigate the often treacherous road to success. With it, you'll learn the fundamentals of strategic marketing as you develop a strategy for your own business. Then you'll discover how to tactically apply your strategy in the real world so you can win more customers and make more money. If you're ready to Make YOUR Marketing Work, let's get started &

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