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Make Poverty History : political communication in action

Author: Nicolas Sireau
Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout its lifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages. Looking at how  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nicolas Sireau
ISBN: 9780230218550 0230218555
OCLC Number: 244661189
Description: xv, 248 pages ; 23 cm
Contents: Setting the scene --
A short history of Make poverty history --
The production of Make poverty history's communications --
Make poverty history as brand --The tension between marketing and campaigning --
Radical outsiders, moderate insides --
The consumption of Make poverty history's communications --
Collective beliefs on global poverty --
Audiences and the economic justice frame --
Why people attended the G8 rally --
Celebrities and the construction of communications.
Responsibility: Nicolas Sireau.
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Abstract:

An analysis of the production and consumption of the communications of Make Poverty History , a high profile episode of social movement protest in the UK. The book follows the campaign throughout its  Read more...

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'Sireau's work is a rare example of an informed study of political campaigning from the inside. Its mix of first-hand observation and intellectual insight will make fascinating reading for both Read more...

 
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