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Making dough : the 12 secret ingredients of Krispy Kreme's sweet success

Author: Kirk Kazanjian; Amy Joyner
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The story behind America's favorite doughnut company and its astounding rise to the topMention Krispy Kreme and people start licking their lips. Almost everyone has either tasted the company's products or heard about the 'secret' recipes involved in making the doughnuts. Making Dough tells the amazing story of Krispy Kreme doughnuts, and reveals the twelve secrets of the company's incredible success.
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Kazanjian, Kirk.
Making dough.
Hoboken, N.J. : John Wiley & Sons, ©2004
(DLC) 2003011341
(OCoLC)52288372
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kirk Kazanjian; Amy Joyner
ISBN: 0471684015 9780471684015
OCLC Number: 55084443
Notes: "Published simultaneously in Canada"--Title page verso.
Description: 1 online resource (xviii, 222 pages)
Contents: Mix good taste with show business --
Be picky about your partners --
Make good use of your time and resources --
Expand and protect your brand --
Think big, but grow carefully --
Be a guerrilla marketer with a soft touch --
Maintain high standards --
Harness the power of technology --
Give back to the community --
Select, treat, and train your employees well --
Build on your success --
Keep them coming back.
Responsibility: Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark.
More information:

Abstract:

The story behind America's favorite doughnut company and its astounding rise to the topMention Krispy Kreme and people start licking their lips. Almost everyone has either tasted the company's products or heard about the 'secret' recipes involved in making the doughnuts. Making Dough tells the amazing story of Krispy Kreme doughnuts, and reveals the twelve secrets of the company's incredible success.

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