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Making It Happen : Turning Good Ideas Into Great Results.

Author: Peter Sheahan
Publisher: New York : BenBella, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The world is not short of ideas, but it is short of people who know how to carry them out. "Making It Happen" unravels the process of taking a good idea and turning it into a successful venture. Author Peter Sheahan guides the reader through the five competencies that will enable you to understand and utilize the forces that drive buyers' behavior, break through mental barriers and effectively position your offer in  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sheahan, Peter.
Making It Happen : Turning Good Ideas Into Great Results.
New York : BenBella, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter Sheahan
ISBN: 9781935618843 1935618849 1283139960 9781283139960
OCLC Number: 721195308
Description: 1 online resource (321 pages)
Contents: Introduction So Now What?; Competency 1 Packaging; Competency 2 Positioning; Competency 3 Influence; Competency 4 Acceleration; Competency 5 Reinvention; Conclusion Go and Make It Happen; Acknowledgments; Works Cited.

Abstract:

The world is not short of ideas, but it is short of people who know how to carry them out. "Making It Happen" unravels the process of taking a good idea and turning it into a successful venture. Author Peter Sheahan guides the reader through the five competencies that will enable you to understand and utilize the forces that drive buyers' behavior, break through mental barriers and effectively position your offer in the market. Whether you are looking to start a business, get promoted or launch a social movement, this book will streamline your thinking so you can finally turn your go.

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