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Making it personal : how to profit from personalization without invading privacy

Author: Bruce Kasanoff
Publisher: Cambridge, MA : Perseus, 2001.
Edition/Format:   Book : English
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Document Type: Book
All Authors / Contributors: Bruce Kasanoff
ISBN: 0738205362 9780738205366 0738207799 9780738207797
OCLC Number: 48488626
Description: xvii, 217 p. : ill. ; 24 cm.
Responsibility: Bruce Kasanoff ; foreword by Don Peppers and Martha Rogers.
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