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Making meaning : how successful businesses deliver meaningful customer experiences

Author: Stephen Diller; Nathan Shedroff; Darrel Rhea
Publisher: Berkeley, Calif. : New Riders, ©2008.
Series: Voices that matter.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Diller, Stephen.
Making meaning.
Berkeley, Calif. : New Riders, ©2008
(OCoLC)608483740
Document Type: Book
All Authors / Contributors: Stephen Diller; Nathan Shedroff; Darrel Rhea
ISBN: 0321552342 9780321552341
OCLC Number: 212628606
Notes: Includes index.
Description: viii, 146 pages : illustrations ; 24 cm.
Contents: Meaning : the heart and soul of innovation --
The road to meaning --
The value of meaning --
A world of meaningful experiences --
Finding a starting point --
Designing meaningful experiences --
Identifying the opportunity for meaning --
Framing the experience --
Shaping the concept --
Delivering reality --
The end in sight --
Moving forward.
Series Title: Voices that matter.
Other Titles: How successful businesses deliver meaningful customer experiences
Responsibility: Steve Diller, Nathan Shedroff, Darrel Rhea.

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"We're now hip-deep, if not drowning, in the 'experience economy.' Here's the smartest book I've read so far that can actually help get your brand to higher ground, fast. And it's written by people Read more...

 
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