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Making media : the influence of constituency groups on mass media

Author: John A Fortunato
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

Making Media Content: The Influence of Constituency Groups on Mass Media addresses the development of media content and the various factors and constituencies that influence content, such as  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fortunato, John A.
Making media.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2005
(DLC) 2004056416
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John A Fortunato
ISBN: 0805847480 9780805847482
OCLC Number: 80242754
Description: 1 online resource (xv, 232 pages) : illustrations
Contents: Contents: Preface. Introduction. Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing. Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers. Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers. Advertisers. Audience. Conclusion. Tables. Figures.
Responsibility: John A. Fortunato.

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