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The making of the great communicator : Ronald Reagan's transformation from actor to governor

Author: Kenneth Holden
Publisher: Guilford, Connecticut : Lyons Press, An imprint of Globe Pequot Press, [2013]
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
"One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: "It was simply a flagrant example of miscasting." Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social pyschologists. Kenneth Holden and Stanley Plog agreed to take the job only if they
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Genre/Form: Biography
History
Named Person: Ronald Reagan; Ronald Reagan; Ronald Reagan
Material Type: Biography
Document Type: Book
All Authors / Contributors: Kenneth Holden
ISBN: 9780762778492 0762778490
OCLC Number: 803910209
Description: xv, 269 pages : illustrations ; 24 cm
Contents: ONE. A star is born --
The Gipper --
The speech --
Behavior modification --
The split --
Stealth campaign --
The candidate --
The blunder --
The call --
The meeting --
TWO. Day one --
Day two --
Day three --
THREE. The fourth day --
The circuit --
On the road --
A new face --
Answered prayer --
A distraction --
"I am not a politician!" --
New agreement --
And ... cut!
Responsibility: Kenneth Holden.

Abstract:

Here is the untold story of how, over three days, two behavioral scientists helped Ronald Reagan win the California governorship, turning the Gipper into the Great Communicator.  Read more...

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A Sacramento Bee Hot Summer Read"A delightful read ... keen observations of California politics ... The story of Reagan's ascension is simply fascinating." -Chico Enterprise-Record"A fascinating Read more...

 
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