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The making of the great communicator : Ronald Reagan's transformation from actor to governor

Author: Kenneth Holden
Publisher: Guilford, Connecticut : Lyons Press, An imprint of Globe Pequot Press, 2013.
Edition/Format:   eBook : Document : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
"One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: "It was simply a flagrant example of miscasting." Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social psychologists. Kenneth Holden and Stanley Plog agreed to take the job only if they
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Genre/Form: Electronic books
Biography
History
Additional Physical Format: Print version:
Holden, Kenneth.
Making of the great communicator.
Guilford, Connecticut : Lyons Press, An imprint of Globe Pequot Press, 2013
(DLC) 2013004061
(OCoLC)803910209
Named Person: Ronald Reagan; Ronald Reagan; Ronald Reagan
Material Type: Biography, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kenneth Holden
ISBN: 9780762794331 076279433X
OCLC Number: 842150800
Description: 1 online resource
Responsibility: Kenneth Holden.

Abstract:

Here is the untold story of how, over three days, two behavioral scientists helped Ronald Reagan win the California governorship, turning the Gipper into the Great Communicator.  Read more...

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A Sacramento Bee Hot Summer Read"A delightful read ... keen observations of California politics ... The story of Reagan's ascension is simply fascinating." -Chico Enterprise-Record"A fascinating Read more...

 
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