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Making sense of business reference : a guide for librarians and research professionals

Author: Celia Ross
Publisher: Chicago : American Library Association, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business  Read more...
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Additional Physical Format: Print version:
Ross, Celia, 1971-
Making sense of business reference.
Chicago : American Library Association, 2013
(OCoLC)839304965
Document Type: Book
All Authors / Contributors: Celia Ross
ISBN: 9780838910849 083891084X
OCLC Number: 666224038
Description: xiii, 186 pages ; 23 cm
Contents: The business reference question --
The business reference resource (aka the business reference database) --
Company research --
Industry research --
Company finance --
Investment research --
Consumer research and marketing/advertising --
Business (and other) statistics --
International business --
Small business --
Other handy business reference resources and tips --
Business reference wrap-up.
Responsibility: Celia Ross.

Abstract:

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty.

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