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Making sense of business reference. A guide for librarians and research professionals.

Author: Ross.
Publisher: Chicago : American Library Association 2013.
Edition/Format:   Print book : English
Summary:
In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance -for business people, students, and even business  Read more...
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Details

Document Type: Book
All Authors / Contributors: Ross.
ISBN: 9780838910849 083891084X
OCLC Number: 838453497
Description: 176 pages
Responsibility: Celia Ross.

Abstract:

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance -for business people, students, and even business faculty. A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, 'Making sense of business reference' takes the guesswork out of doing business.

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