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Making the business case : proposals that succeed for projects that work

Author: Ian Gambles
Publisher: Aldershot : Gower, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Provides a concise guide to making a business case. Shows how to develop a strategy, articulate your options, define the benefits, establish the costs, identify the risks and make a compelling case. Uses practical examples as case studies and includes exercises at the end of each chapter.
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Document Type: Book
All Authors / Contributors: Ian Gambles
ISBN: 9780566087455 0566087456
OCLC Number: 277068636
Description: xi, 183 pages : illustrations ; 24 cm
Contents: Introduction --
Task definition --
From strategy to options --
Benefits --
Costs --
Achievability --
Winning the argument --
Completing a successful business case.
Responsibility: Ian Gambles.

Abstract:

A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; and provide the platform for  Read more...

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