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Making the connections : using internal communication to turn strategy into action

Author: Bill Quirke
Publisher: Aldershot, England ; Burlington, VT : Ashgate, ©2008.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap. This title examines how businesses can use internal  Read more...

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Document Type: Book
All Authors / Contributors: Bill Quirke
ISBN: 9780566087806 0566087804
OCLC Number: 239214929
Description: xvii, 364 pages : illustrations ; 25 cm
Contents: Getting more value from internal communication --
Turning strategy into action --
Going global and restructuring --
Leading engagement --
Making change happen --
Engaging employees face-to-face --
Communication initiatives and projects --
Planning and managing communication --
Repositioning the role of the internal communication function --
Measuring impact.
Responsibility: Bill Quirke.

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'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for Read more...

 
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