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Making the news : a guide for activists and nonprofits

Author: Jason Salzman
Publisher: Boulder, Colo. : Westview Press, ©2003.
Edition/Format:   Print book : English : Rev. and updatedView all editions and formats
Database:WorldCat
Summary:
"Based on interviews with professional journalists and media-savvy activists, this handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provide everything needed to transform standard media events into spectacles  Read more...
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Additional Physical Format: Online version:
Salzman, Jason.
Making the news.
Boulder, Colo. : Westview Press, ©2003
(OCoLC)605454920
Online version:
Salzman, Jason.
Making the news.
Boulder, Colo. : Westview Press, ©2003
(OCoLC)606985597
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jason Salzman
ISBN: 0813340950 9780813340951
OCLC Number: 52195688
Description: xiv, 289 pages : illustrations ; 21 cm
Contents: Introduction: Let the World Know --
pt. 1. Stop Being a Bore --
1. Think Outside the Stratosphere --
pt. 2. Landing on Oprah is not a Strategy --
2. What's Newsworthy? --
3. Strategic Media Plans --
4. Starting Your Media Program --
5. Cultivate Relationships with Journalists --
6. How and When to Complain About Coverage --
pt. 3. How to Stage a Media Event --
7. First, What's Strategic and Doable? --
8. As Thoreau Said: Simplify --
9. Brainstorm Stunt Ideas --
10. The Best Times to Get Coverage --
11. Where to Stage a Media Event --
12. Media Sponsors --
13. Media Lists --
14. News Releases --
15. Distributing a News Release --
16. Interviews --
17. It's the Follow-up Call, Stupid --
18. News Conferences and Media Kits --
19. Assess --
pt. 4. How to Get News Coverage without Staging a Media Event --
20. Suggest Story Ideas to Journalists --
21. Hook Your Story to Breaking News --
22. Influence Editorial Writers and Other Journalists --
23. Write a Guest Opinion (Op-Ed) --
24. Publish (or Broadcast) a Letter to the Editor --
25. Persuade a Columnist to Write About Your Issue --
26. Influence Newspaper Photographers --
27. Sway a Cartoonist --
28. Tune Your Cause to Talk Radio --
29. Place Your TV Production or Information on Cable --
30. Use Community Calendars and Public Service Announcements --
31. Publicize a Report or Academic Paper --
32. Promote a Story to Journalists at National News Outlets --
33. Generate News Coverage Abroad --
34. Hit the Small-Time: Neighborhood and Rural News --
pt. 5. Your Cause in Cyberspace --
35. News on the Web --
36. Media-Friendly Websites --
37. Bloggers --
38. Viral Marketing --
pt. 6. Prime-Time Guerrilla Activism --
39. Civil Disobedience and Surprise Protests --
40. Street Posters --
41. Spray, Stick, Cover ... --
42. Wrap Your Local Newspaper in a Fake Front Page --
43. Guerrilla Activists Hit Cyberspace --
pt. 7. Help, Media Frenzy! --
44. A Media Crisis --
45. Unsolicited Calls from Journalists --
pt. 8. Resources.
Responsibility: Jason Salzman.
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Abstract:

Written for activists, nonprofit organizations, or any concerned citizen, Making the News explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important  Read more...

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"I wish Jason Salzman would stop giving away our secrets."

 
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