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Making the news : a guide for activists and nonprofits

Author: Jason Salzman
Publisher: Boulder, Colo. : Westview Press, ©2003.
Edition/Format:   Print book : English : Rev. and updatedView all editions and formats
Database:WorldCat
Summary:

Written for activists, nonprofit organizations, or any concerned citizen, Making the News explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important  Read more...

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Additional Physical Format: Online version:
Salzman, Jason.
Making the news.
Boulder, Colo. : Westview Press, ©2003
(OCoLC)605454920
Online version:
Salzman, Jason.
Making the news.
Boulder, Colo. : Westview Press, ©2003
(OCoLC)606985597
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jason Salzman
ISBN: 0813340950 9780813340951
OCLC Number: 52195688
Description: xiv, 289 pages : illustrations ; 21 cm
Contents: Introduction: Let the World Know --
pt. 1. Stop Being a Bore --
1. Think Outside the Stratosphere --
pt. 2. Landing on Oprah is not a Strategy --
2. What's Newsworthy? --
3. Strategic Media Plans --
4. Starting Your Media Program --
5. Cultivate Relationships with Journalists --
6. How and When to Complain About Coverage --
pt. 3. How to Stage a Media Event --
7. First, What's Strategic and Doable? --
8. As Thoreau Said: Simplify --
9. Brainstorm Stunt Ideas --
10. The Best Times to Get Coverage --
11. Where to Stage a Media Event --
12. Media Sponsors --
13. Media Lists --
14. News Releases --
15. Distributing a News Release --
16. Interviews --
17. It's the Follow-up Call, Stupid --
18. News Conferences and Media Kits --
19. Assess --
pt. 4. How to Get News Coverage without Staging a Media Event --
20. Suggest Story Ideas to Journalists --
21. Hook Your Story to Breaking News --
22. Influence Editorial Writers and Other Journalists --
23. Write a Guest Opinion (Op-Ed) --
24. Publish (or Broadcast) a Letter to the Editor --
25. Persuade a Columnist to Write About Your Issue --
26. Influence Newspaper Photographers --
27. Sway a Cartoonist --
28. Tune Your Cause to Talk Radio --
29. Place Your TV Production or Information on Cable --
30. Use Community Calendars and Public Service Announcements --
31. Publicize a Report or Academic Paper --
32. Promote a Story to Journalists at National News Outlets --
33. Generate News Coverage Abroad --
34. Hit the Small-Time: Neighborhood and Rural News --
pt. 5. Your Cause in Cyberspace --
35. News on the Web --
36. Media-Friendly Websites --
37. Bloggers --
38. Viral Marketing --
pt. 6. Prime-Time Guerrilla Activism --
39. Civil Disobedience and Surprise Protests --
40. Street Posters --
41. Spray, Stick, Cover ... --
42. Wrap Your Local Newspaper in a Fake Front Page --
43. Guerrilla Activists Hit Cyberspace --
pt. 7. Help, Media Frenzy! --
44. A Media Crisis --
45. Unsolicited Calls from Journalists --
pt. 8. Resources.
Responsibility: Jason Salzman.
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"I wish Jason Salzman would stop giving away our secrets."

 
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