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Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Author: Malcolm McDonald
Publisher: London ; Philadelphia : Kogan Page, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

The essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
McDonald, Malcolm.
Malcolm McDonald on marketing planning.
London ; Philadelphia : Kogan Page, 2008
(DLC) 2007037090
(OCoLC)163616721
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Malcolm McDonald
ISBN: 9780749452841 0749452846
OCLC Number: 182575717
Description: 1 online resource (x, 197 p.) : ill.
Other Titles: If you're so brilliant ... how come your marketing plans aren't working?
Responsibility: Malcolm McDonald.

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