コンテンツへ移動
Malcolm McDonald on marketing planning : understanding marketing plans and strategy 資料のプレビュー
閉じる資料のプレビュー
確認中…

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

著者: Malcolm McDonald
出版: London ; Philadelphia : Kogan Page, 2008.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.
評価:

(まだ評価がありません) 0 件のレビュー - 是非あなたから!

件名:
関連情報:

 

オンラインで入手

この資料へのリンク

オフラインで入手

&AllPage.SpinnerRetrieving; この資料の所蔵館を検索中…

詳細

ジャンル/形式: Electronic books
その他のフォーマット: Print version:
McDonald, Malcolm.
Malcolm McDonald on marketing planning.
London ; Philadelphia : Kogan Page, 2008
(DLC) 2007037090
(OCoLC)163616721
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Malcolm McDonald
ISBN: 9780749452841 0749452846 0749451491 9780749451493 1281092053 9781281092052 9786611092054 6611092056
OCLC No.: 182575717
物理形態: 1 online resource (x, 197 pages) : illustrations
コンテンツ: Understanding marketing planning --
How marketing planning fits with corporate planning --
The strategic marketing planning process and the marketing plan --
Defining markets and segments prior to planning --
Understanding products and services prior to planning --
Setting marketing objectives and strategies --
Advertising and sales promotion strategies --
Sales strategies --
Price strategies --
Place (distribution and customer service) strategies --
Information and organization --
Making marketing planning work --
Next steps.
その他のタイトル: If you're so brilliant ... how come your marketing plans aren't working?
責任者: Malcolm McDonald.

概要:

Helps you appreciate the benefits of rigorous marketing planning and guides you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book  続きを読む

レビュー

編集者のレビュー

出版社によるあらすじ

"High on practical information." Marketing Business "Takes us through the entire process, starting with the fit of marketing planning with corporate planning, marketing audit and formulation of 続きを読む

 
ユーザーレビュー
GoodReadsのレビューを取得中…
DOGObooksのレビューを取得中…

タグ

まずはあなたから!

類似資料

関連件名:(3)

この資料を含むリスト (3)

リクエストの確認

あなたは既にこの資料をリクエストしている可能性があります。このリクエストを続行してよろしければ、OK を選択してください。

リンクデータ


Primary Entity

<http://www.worldcat.org/oclc/182575717> # Malcolm McDonald on marketing planning : understanding marketing plans and strategy
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
   library:oclcnum "182575717" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/53987073#Place/philadelphia> ; # Philadelphia
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://www.contentreserve.com/TitleInfo.asp?ID={86D7C3D9-2C46-4628-A71A-BCBDB69C905C}&Format=50'" ;
   schema:about <http://dewey.info/class/658.802/e22/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2008107431> ; # Marketing--Planning
   schema:about <http://id.worldcat.org/fast/1010240> ; # Marketing--Planning
   schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/53987073#Topic/business_&_economics_green_business> ; # BUSINESS & ECONOMICS--Green Business
   schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
   schema:bookFormat schema:EBook ;
   schema:creator <http://viaf.org/viaf/27154890> ; # Malcolm McDonald
   schema:datePublished "2008" ;
   schema:description "Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies."@en ;
   schema:description "Understanding marketing planning -- How marketing planning fits with corporate planning -- The strategic marketing planning process and the marketing plan -- Defining markets and segments prior to planning -- Understanding products and services prior to planning -- Setting marketing objectives and strategies -- Advertising and sales promotion strategies -- Sales strategies -- Price strategies -- Place (distribution and customer service) strategies -- Information and organization -- Making marketing planning work -- Next steps."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/53987073> ; # If you're so brilliant ... how come your marketing plans aren't working?
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/163616721> ;
   schema:name "Malcolm McDonald on marketing planning : understanding marketing plans and strategy"@en ;
   schema:productID "182575717" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/182575717#PublicationEvent/london_philadelphia_kogan_page_2008> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/53987073#Agent/kogan_page> ; # Kogan Page
   schema:url <http://proquest.safaribooksonline.com/?fpi=9780749451493> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=209116> ;
   schema:url <http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749452841> ;
   schema:url <http://www.books24x7.com/marc.asp?bookid=23512> ;
   schema:url <http://site.ebrary.com/id/10502441> ;
   schema:url <http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=109205> ;
   schema:url "http://www.contentreserve.com/TitleInfo.asp?ID={86D7C3D9-2C46-4628-A71A-BCBDB69C905C}&Format=50" ;
   schema:url <http://www.myilibrary.com?id=109205> ;
   schema:url <http://www.myilibrary.com?id=109205&ref=toc> ;
   schema:workExample <http://worldcat.org/isbn/9780749451493> ;
   schema:workExample <http://worldcat.org/isbn/9780749452841> ;
   schema:workExample <http://worldcat.org/isbn/9781281092052> ;
   schema:workExample <http://worldcat.org/isbn/9786611092054> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/182575717> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/53987073#Topic/business_&_economics_green_business> # BUSINESS & ECONOMICS--Green Business
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Green Business"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008107431> # Marketing--Planning
    a schema:Intangible ;
   schema:name "Marketing--Planning"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1010240> # Marketing--Planning
    a schema:Intangible ;
   schema:name "Marketing--Planning"@en ;
    .

<http://viaf.org/viaf/27154890> # Malcolm McDonald
    a schema:Person ;
   schema:familyName "McDonald" ;
   schema:givenName "Malcolm" ;
   schema:name "Malcolm McDonald" ;
    .

<http://worldcat.org/entity/work/id/53987073> # If you're so brilliant ... how come your marketing plans aren't working?
   schema:name "If you're so brilliant ... how come your marketing plans aren't working?" ;
    .

<http://worldcat.org/isbn/9780749451493>
    a schema:ProductModel ;
   schema:isbn "0749451491" ;
   schema:isbn "9780749451493" ;
    .

<http://worldcat.org/isbn/9780749452841>
    a schema:ProductModel ;
   schema:isbn "0749452846" ;
   schema:isbn "9780749452841" ;
    .

<http://worldcat.org/isbn/9781281092052>
    a schema:ProductModel ;
   schema:isbn "1281092053" ;
   schema:isbn "9781281092052" ;
    .

<http://worldcat.org/isbn/9786611092054>
    a schema:ProductModel ;
   schema:isbn "6611092056" ;
   schema:isbn "9786611092054" ;
    .

<http://www.worldcat.org/oclc/163616721>
    a schema:CreativeWork ;
   rdfs:label "Malcolm McDonald on marketing planning." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/182575717> ; # Malcolm McDonald on marketing planning : understanding marketing plans and strategy
    .

<http://www.worldcat.org/title/-/oclc/182575717>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/182575717> ; # Malcolm McDonald on marketing planning : understanding marketing plans and strategy
   schema:dateModified "2017-04-01" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

ウインドウを閉じる

WorldCatにログインしてください 

アカウントをお持ちではないですか?簡単に 無料アカウントを作成することができます。.