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Management accounting : strategic planning and marketing

Author: Patrick B McNamee; Chartered Institute of Management Accountants.
Publisher: Oxford : Butterworth-Heinemann, 1988.
Series: CIMA series., Stage 4.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Covering the CIMA's Stage 4 Management Accounting paper, this book shows how contemporary strategic management can be used with creativity and control to steer an organization towards its goals. A  Read more...

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Document Type: Book
All Authors / Contributors: Patrick B McNamee; Chartered Institute of Management Accountants.
ISBN: 0750603399 9780750603393
OCLC Number: 74349988
Description: ix, 477 pages : illustrations ; 24 cm.
Contents: Introduction and the model; introduction to analyzing the environment; analyzing the organization; the current strategic position; introduction and issues in developing new strategies; introduction to marketing and the marketing process; an overview of implementation; general framework for control and evaluation; a wider view.
Series Title: CIMA series., Stage 4.
Responsibility: Patrick McNamee.

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