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Management information systems : managing the digital firm

Author: Kenneth C Laudon; Jane P Laudon
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006.
Edition/Format:   Print book : CD for computer   Computer File : English : 10th edView all editions and formats
Database:WorldCat
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The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new  Read more...

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Additional Physical Format: Online version:
Laudon, Kenneth C., 1944-
Management information systems.
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006
(OCoLC)712611859
Document Type: Book, Computer File
All Authors / Contributors: Kenneth C Laudon; Jane P Laudon
ISBN: 9780132304610 0132304619 0131579843 9780131579842 0132382350 9780132382359
OCLC Number: 80461382
Description: 1 v. (various pagings) : col. ill. ; 29 cm.
Contents: Information systems in global business today --
Global E-business : how businesses use information systems --
Information systems, organizations, and strategy --
Ethical and social issues in information systems --
Analyzing business processes for an enterprise system --
IT infrastructure and emerging technologies --
Foundations of business intelligence : databases and information management --
Telecommunications, the internet, and wireless technology --
Securing information systems --
Creating a new internet business --
Achieving operational excellence and customer intimacy : enterprise applications --
E-commerce : digital markets, digital goods --
Managing knowledge --
Enhancing decision making --
Designing an enterprise information portal --
Building systems --
Project management : establishing the business value of systems and managing change --
Managing global systems --
Redesigning business processes for Healthlite Yogurt Company.
Responsibility: Kenneth C. Laudon, Jane P. Laudon.

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