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Management mistakes and successes

Author: Robert F Hartley
Publisher: New York : J. Wiley, ©2000.
Edition/Format:   Print book : English : 6th edView all editions and formats
Database:WorldCat
Summary:
How to make better business decisions from the mistakes, successes, and turnarounds of today's most prominent businesses. Includes case studies on Coa-Cola and Nike.
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Robert F Hartley
ISBN: 0471333115 9780471333111
OCLC Number: 42445889
Description: viii, 342 pages : illustrations ; 23 cm
Contents: Part 1: Great comebacks : Continental Airlines: from the ashes --
Harley Davidson: at last --
IBM: a recovered giant --
Part 2: Planning blunders and successes: Coca-Cola's classic planning miscalculation --
Euro Disney: bungling a successful format --
Scott Paper, Sunbeam, and Al Dunlap --
Contrast-Southwest Airlines: finding a strategic window of opportunity --
Part 3: Execution flaws and accomplishments: The travails of Nike --
Boeing can't handle success --
Toys R Us: a category killer loses its punch --
Saturn's problem in Japan --
Contrast-the unstoppable Wal-Mart --
Part 4: Control weaknesses and strengths: United Way: where were the controls? --
Met Life: deceptive sales tactics-condoned or ill-controlled? --
Maytag: leaving a foreign subsidiary free as a bird --
McDonald's: the paragon of controls, but is this eroding? --
Part 5: Entrepreneurial adventures: Boston Beer: leading the microbrewers --
Boston Chicken and Planet Holywood: the masters of hype falter --
OfficeMax: grasping the ring --
Part 6: Ethical controversies and challenges: ADM: price fixing, political cronyism, and a whistleblower --
Tobacco: a beleagured but defiant industry --
The classic contrast-Johnson & Johnson's magnificent crisis management with Tylenol, but then ... --
Conclusions: what can be learned?
Responsibility: Robert F. Hartley.

Abstract:

How to make better business decisions from the mistakes, successes, and turnarounds of today's most prominent businesses. Includes case studies on Coa-Cola and Nike.

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