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The management of luxury : a practitioner's handbook

Author: Benjamin Berghaus; Günter Müller-Stewens; Sven Reinecke
Publisher: London ; Philadelphia : Kogan Page, 2014. ©2014
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Management of luxury.
London ; Philadelphia : Kogan Page, 2014
(DLC) 2014023626
(OCoLC)864096231
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Benjamin Berghaus; Günter Müller-Stewens; Sven Reinecke
ISBN: 9780749471675 0749471670
OCLC Number: 889675638
Description: 1 online resource (448 pages) : illustrations
Contents: Part One. The luxury market --
Part Two. Luxury brand strategy --
Part Three. Luxury business strategy --
Part Four. Luxury responsibility.
Responsibility: [edited by] Benjamin Berghaus, Günter Müller-Stewens and Sven Reinecke.

Abstract:

Understand the complexities of luxury management and marketing with this strategic examination of luxury branding on a global scale, combining unique contributions from the world's foremost  Read more...

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"[T]he most detailed and multifaceted coverage of luxury marketing I have come across...the only book the specialist working in luxury brand management would need to read to feel more prepared to Read more...

 
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