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The management of technology and innovation : a strategic approach

Author: Margaret A White; Garry D Bruton
Publisher: Mason, OH : South-Western Cengage Learning, ©2011.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Margaret A White; Garry D Bruton
ISBN: 9780538478229 0538478225
OCLC Number: 567188490
Description: xxii, 388 pages : illustrations ; 24 cm
Contents: Management of technology and innovation : an overview. --
Strategy process and the management of technology and innovation. --
Innovation : planning. --
Internal innovation : implementation. --
Innovation: evaluation and control. --
Obtaining technology : planning. --
Obtaining technology : implementation. --
Obtaining technology : evaluation and control. --
Building capabilities for MTI success. --
Organizational learning and knowledge management.
Other Titles: Management of technology & innovation
Responsibility: Margaret A. White, Garry D. Bruton.
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"Covers innovation then strategy nice dovetailing between the two concepts. Text does a good job setting organizational learning." - Terry R. Adler, New Mexico State University"

 
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