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The management of the marketing function; a series of essays.

Author: Clarence E Eldridge; Association of National Advertisers.
Publisher: [New York] Association of National Advertisers [1966]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Clarence E Eldridge; Association of National Advertisers.
OCLC Number: 176352
Notes: Issued in container; title from container.
Description: 16 pts. in 1
Contents: 1. Marketing. --
2. The problems of growth. --
3. The chief executive's role in marketing. --
4. The marketing organization. --
5. The role and importance of the marketing play. --
6. The state of advertising and a look ito the future. --
7. The role of advertising. --
8. The marketing budget and its allocation. --
9. The before-and-after evaluation of advertising effectiveness. --
10. The role of promotion. --
11. The role of marketing research. --
12. The role of the advertising agency. --
13. The client-agency relationship. --
14. The role of the marketing director. --
15. The role of the advertising manager. --
16. The role of the product manager.

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Primary Entity

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