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Management research : applying the principles

Author: Susan Rose, (Professor in Marketing management)
Publisher: New York : Routledge, Taylor & Francis Group, 2015.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every  Read more...
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Document Type: Book
All Authors / Contributors: Susan Rose, (Professor in Marketing management)
ISBN: 9780415628112 0415628113 9780415628129 0415628121
OCLC Number: 864709667
Description: xx, 419 pages ; 26 cm
Contents: Define --
Researching in management and organisations --
Formulating your research problem --
Reviewing the literature --
Design --
Introducing research design --
Linking research questions to research design --
Designing quantitative research --
Designing a qualitative research study --
Conducting research ethically --
Planning and managing your research project --
Collect --
Sampling --
Collecting data using questionnaires --
Collecting data using in-depth interviews --
Collecting data through observation, documents and artefacts --
Analyse --
Getting started with quantitative analysis --
Answering your research questions using quantitative data analysis --
Getting started with qualitative data analysis --
Answering your research questions using qualitative data analysis --
Communicate --
Reporting your research.
Responsibility: Susan Rose, Nigel Spinks and Ana Canhoto.

Abstract:

For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every step of the research journey, from defining the project to communicating its findings. This title provides just such a resource. Structured around the key stages of a research project, it is designed to provide answers to the questions faced by new researchers but without neglecting the underlying principles of good research. Each chapter includes 'next steps' activities to help readers apply the content to their own live research project.

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`This text provides a rich resource for both students and practitioners studying, interested in or simply looking for a must-have book on the topic to have on the shelf. It provides rigorous theory Read more...

 
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