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Management science applications in tourism and hospitality

Author: Zheng Gu
Publisher: Binghamton, NY : Haworth Hospitality Press, ©2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Management science applications in tourism and hospitality
(DLC) 2004007836
(OCoLC)54966305
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Zheng Gu
ISBN: 0789025183 9780789025180 9781317708612 131770861X 9781315782478 1315782472
OCLC Number: 468779082
Notes: "Management science applications in tourism and hospitality has been co-published simultaneously as Journal of travel & tourism marketing, volume 16, numbers 2/3 2004."
Description: 1 online resource (xi, 116 pages) : illustrations (some color)
Contents: A multi-criteria approach to destination benchmarking : a case study of state tourism advertising programs in the United States / Karl W. Wober and Daniel R. Fesenmaier --
An exploratory investigation of multiunit restaurant productivity assessment using data envelopment analysis / Dennis Reynolds --
Hotel labor productivity assessment : a data envelopment analysis / Bo A. Hu and Liping A. Cai --
Using data envelopment analysis for measuring and benchmarking productivity in the hotel sector / Marianna Sigala --
Modeling tourism demand : a decision rules based approach / Rob Law, Carey Goh and Ray Pine --
Initially testing an improved extrapolative hotel room occupancy rate forecasting technique / Rob Law.
Other Titles: Journal of travel & tourism marketing.
Responsibility: Zheng Gu, editor.
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Abstract:

Focusing on new developments in the application of management science to the tourism and hospitality industries, this collection contains eight papers on data envelopment analysis and forecasting  Read more...

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