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Management stratégique de la marque

Author: Kevin Lane Keller; Nathalie Fleck-Dousteyssier; Isabelle Fontaine
Publisher: Paris : Pearson Education, impr. 2009.
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Kevin Lane Keller; Nathalie Fleck-Dousteyssier; Isabelle Fontaine
ISBN: 9782744072789 2744072788
OCLC Number: 495314830
Notes: Trad. de : "Strategic brand management."
Description: 1 vol. (XV-380 p.) : ill., couv. ill. en coul. ; 23 cm
Responsibility: Kevin Keller ... ; adaptation française Nathalie Fleck ... Isabelle Fontaine ...
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