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Management strategy

Author: Daniel F Spulber
Publisher: Boston : McGraw-Hill Irwin, ©2004.
Edition/Format:   Print book : CD for computer : EnglishView all editions and formats
Database:WorldCat
Summary:
Emphasizes current topics in strategy, including global business and the importance of innovation, and it relies heavily on many up-to-date industry examples to illustrate the ideas.
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Document Type: Book
All Authors / Contributors: Daniel F Spulber
ISBN: 0072388099 9780072388091 0072871857 9780072871852 0071218343 9780071218344
OCLC Number: 50623270
Notes: "Student CD, Questions for Review for use with Management Strategy, free with every new copy of the textbook, gives students additional numerical examples that mirror those found in the textbook"--Page 4 of cover.
Description: xv, 431 pages : illustrations ; 26 cm 1 CD-ROM (4 3/4 in.)
Contents:
Responsibility: Daniel F. Spulber.

Abstract:

Integrates mainstream strategy, examples and economic analysis. This edition offers a "middle of the road" approach, combining management strategy and some economic analysis to provide the instructor  Read more...

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