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Management von Markenportfolios : Gestaltung und Erfolgsauswirkungen aus Unternehmenssicht

Author: Kai Vollhardt
Publisher: Wiesbaden Deutscher Universitäts-Verlag GWV Fachverlage GmbH, Wiesbaden 2007
Series: Gabler Edition Wissenschaft
Edition/Format:   Computer file : GermanView all editions and formats
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Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kai Vollhardt
ISBN: 9783835007895 3835007890 9783835096042 3835096044
OCLC Number: 845270045
Notes: Literaturverz. S. 227 - 266
Description: Online-Ressource v.: digital.
Series Title: Gabler Edition Wissenschaft
Responsibility: by Kai Vollhardt

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