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Manager par la marque

Author: Jean-Baptiste Coumau; Jean-François Gagne; Emmanuel Josserand
Publisher: Paris : Éd. d'Organisation, 2004
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Jean-Baptiste Coumau; Jean-François Gagne; Emmanuel Josserand
ISBN: 2708132334 9782708132337
OCLC Number: 469337878
Notes: La couv. porte en plus : "un outil de motivation et d'alignement stratégique."
Bibliogr. p. 249-253.
Description: IX-253 p. : ill., couv. ill. en coul. ; 23 cm
Responsibility: Jean Baptiste Coumau, Jean-François Gagne et Emmanuel Josserand.
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Primary Entity

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   schema:about <http://experiment.worldcat.org/entity/work/data/1810506838#Topic/marques_de_commerce> ; # Marques de commerce
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   schema:about <http://experiment.worldcat.org/entity/work/data/1810506838#Topic/personnel_participation_a_la_gestion> ; # Personnel--Participation à la gestion
   schema:about <http://experiment.worldcat.org/entity/work/data/1810506838#Topic/marketing_strategique> ; # Marketing stratégique
   schema:author <http://viaf.org/viaf/19935245> ; # Jean-François Gagne
   schema:author <http://viaf.org/viaf/32176670> ; # Emmanuel Josserand
   schema:author <http://viaf.org/viaf/24855724> ; # Jean-Baptiste Coumau
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