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Managerial analytics : an applied guide to principles, methods, tools, and best practices

Author: Michael Watson; Derek Nelson, (Business consultant)
Publisher: Upper Saddle River, New Jersey : Pearson, [2014] ©2014
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Michael Watson; Derek Nelson, (Business consultant)
ISBN: 9780133407426 013340742X
OCLC Number: 861356568
Description: xvi, 236 pages : illustrations ; 24 cm
Contents: pt. I. Overview --
What is managerial analytics? --
What is driving the analytics movement? --
The analytics mindset --
pt. II. Analytics toolset --
Machine learning --
Descriptive analytics --
Predictive analytics --
Case study : Moneyball and optimization --
Prescriptive analytics (aka optimization) --
pt. III. Conclusion --
Revenue management --
Final tips for implementing analytics.
Responsibility: Michael Watson, Derek Nelson.

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