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Managerial economics : a European text

Author: W Duncan Reekie; Jonathan N Crook
Publisher: New York : Prentice Hall, 1995.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:

Introductory level text with European perspective. Specially designed for ease of use by European students and lecturers and is core reading for those studying the economic theory behind business  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: W Duncan Reekie; Jonathan N Crook
ISBN: 0131005200 9780131005204
OCLC Number: 30078226
Description: xiv, 587 pages : illustrations ; 24 cm
Contents: Preface Abbreviations Pt. I. Basic concepts 1. What is managerial economics? 2. Introduction to maximisation and optimisation 3. Decision analysis under risk and uncertainty 4. Strategic decision taking and transactions costs 5. Business objectives Pt. II. Knowing the market 6. Forecasting 7. Demand theory 8. Techniques for demand estimation Pt. III. Short-/medium-term decisions 9. Cost theory and measurement 10. Linear programming 11. Price policy 12. Pricing in regulated industries 13. Advertising decisions Pt. IV. Medium-/long-term decisions 14. Capital budgeting 15. Product, market and corporate strategies 16. Location decisions Pt. V. Public policy and regulation of business 17. Competition policy legislation 18. Pollution and the environment: what managers should know Pt. VI. Decision evaluation and control 19. Profits and control Study questions Index
Responsibility: W. Duncan Reekie and Jonathan N. Crook.

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