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Managerial economics : a strategic approach

Author: Timothy C G Fisher; David Prentice; Robert G Waschik
Publisher: London ; New York : Routledge, 2010.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fisher, Timothy C.G., 1959-
Managerial economics.
New York, NY : Routledge, 2010
(DLC) 2009034673
(OCoLC)432989728
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Timothy C G Fisher; David Prentice; Robert G Waschik
ISBN: 9780203857120 0203857127
OCLC Number: 649443234
Description: 1 online resource (xii, 388 pages) : illustrations
Contents: Introduction --
The manager and the firm --
Monopoly and perfect competition --
Price discrimination --
Game theory --
Strategy in a market with two firms --
Product differentiation --
Entry deterrence and accommodation --
Government regulation of industries --
Vertical and horizontal integration --
Labour markets --
Training and motivating workers --
Trade unions --
The role of information --
Advertising --
Bundling --
Durable goods --
Auctions --
The product life cycle.
Responsibility: Timothy C.G. Fisher, David Prentice and Robert Waschik.

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