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Managerial economics : applications, strategy, and tactics

Author: James R McGuigan; R Charles Moyer; Frederick H deB Harris
Publisher: Mason, Ohio : Thomson/South-Western, ©2008.
Edition/Format:   Print book : English : 11th edView all editions and formats
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Genre/Form: Problems and exercises
Problems, exercises, etc
Document Type: Book
All Authors / Contributors: James R McGuigan; R Charles Moyer; Frederick H deB Harris
ISBN: 9780324421606 0324421605
OCLC Number: 145153193
Description: 1 volume (various pagings) : color illustrations ; 27 cm
Contents: Part I. Introduction --
1. Introduction and Goals of the Firm --
2. Fundamental Economic Concepts --
2.1. Differential Calculus Techniques in Management --
Part II. Demand Analysis and Estimation --
3. Demand Analysis --
4. Estimation of Demand --
4.1. Problems in Applying the Linear Regression Model --
5. Business and Economic Forecasting --
6. Managing Demand from Exports --
Part III. Production and Cost --
7. Production Economics --
7.1. Maximization of Production Output Subject to a Cost Constraint --
8. Cost Analysis --
8.1. Long-Run Costs with a Cobb-Douglas Production Function --
9. Applications of Cost Theory --
9.1. Mass Customization and the Learning Curve --
Part IV. Pricing and Output Decisions: Strategy and Tactics --
10. Prices, Output, & Strategy: Pure and Monopolistic Competition --
11. Price and Output Determination: Monopoly and Dominant Firms --
12. Price and Output Determination: Oligopoly --
13. Game-Theoretic Rivalry: Best-Practice Tactics --
13.1. Entry Deterrence and Accommodation Games --
14. Pricing Techniques and Analysis --
14.1. Revenue Management --
Part V. Organizational Architecture and Regulation of Business --
15. Contracting, Governance, and Organizational Form --
15.1. Auction Design and Information --
16. Government Regulation --
17. Long-Term Investment Analysis --
Appendix A. The Time Value of Money --
Appendix B. Tables.
Responsibility: James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris.

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