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Managerial economics : economic tools for today's decision makers

Author: Paul G Keat; Philip K Y Young
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2009.
Edition/Format:   Print book : English : 6th edView all editions and formats
Summary:

For upper-level undergraduate and first-year MBA courses in managerial and applied economics.This text will excite readers by providing a more linear progression, while proving the consistency and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul G Keat; Philip K Y Young
ISBN: 9780136040040 0136040047 9780135070659 0135070651
OCLC Number: 212857777
Description: xxiii, 598 pages : illustrations ; 26 cm
Contents: Introduction --
The firm and its goals --
Supply and demand --
Demand elasticity --
Demand estimation and forecasting --
The theory and estimation of production --
The theory and estimation of cost --
Pricing and output decisions : perfect competition and monopoly --
Pricing and output decisions : monopolistic competition and oligopoly --
Special pricing practices --
Game theory and asymmetric information --
Capital budgeting and risk --
The multinational corporation and globalization --
Government and industry : challenges and opportunities for today's manager --
Managerial economics in action : the case of the refreshment beverage industry.
Responsibility: Paul G. Keat, Philip K.Y. Young.
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