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Managerial economics : firms, markets, and business decisions

Author: Ian M Dobbs
Publisher: Oxford ; New York : Oxford University Press, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Managerial Economics, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ian M Dobbs
ISBN: 0198775717 hb 9780198775713 hb 0198775709 pb 9780198775706 pb
OCLC Number: 40912724
Description: xvii, 493 pages : illustrations ; 25 cm
Contents: pt. I. Getting Started. Ch. 1. Introduction to Managerial Economics. Ch. 2. Basic Training --
Integrating Case Study I: Olsen's Preowned CD Players --
pt. II. Demand. Ch. 3. Demand Theory and Analysis. Ch. 4. Regression Techniques and Demand Estimation. Ch. 5. Business and Economic Forecasting --
Integrating Case Study II: Southern Turkey --
pt. III. Production and Costs. Ch. 6. Production Theory and Analysis. Ch. 7. Cost Theory and Analysis. Ch. 8. Linear Programming --
Integrating Case Study III: Bond Construction Company --
pt. IV. Market Structure. Ch. 9. Perfect Competition and Monopoly. Ch. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. Ch. 11. Game Theory and Strategic Behavior --
Integrating Case Study IV: Pacific Copper --
pt. V. Pricing Decisions. Ch. 12. Pricing of Goods and Services. Ch. 13. Pricing and Employment of Inputs.
Responsibility: Ian M. Dobbs.

Abstract:

Intended for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis, this work covers the areas of managerial  Read more...

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'Concentrating on economic models rather than trendy strategy frameworks...each chapter is illustrated with small examples, not full cases, which is what one wants.' Peter Buckley, professor of Read more...

 
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