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|All Authors / Contributors:||
Christopher R Thomas; S Charles Maurice
|ISBN:||9780073375915 0073375918 9780071221207 0071221204|
|Description:||xx, 747 pages : illustrations ; 24 cm|
|Contents:||pt. I. Some preliminaries. Managers, profits, and markets ; Demand, supply, and market equilibrium ; Marginal analysis for optimal decisions ; Basic estimation techniques --
pt. II. Demand analysis. Theory of consumer behavior ; Elasticity and demand ; Demand estimation and forecasting ; Estimating and forecasting demand for price-taking firms --
pt. III. Production and cost analysis. Production and cost in the short run ; Production and cost in the long run ; Production and cost estimation ; Linear programming --
pt. IV. Profit maximization in various market structures. Managerial decisions in competitive markets ; Managerial decisions for firms with market power ; Strategic decision making in oligopoly markets --
pt. V. Advanced topics in managerial economics. Advanced pricing techniques ; Pricing multiple products related in production ; Decisions under risk and uncertainty ; Government regulation of business ; The investment decision.
|Responsibility:||Christopher R. Thomas, S. Charles Maurice.|