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Managerial economics : foundations of business analysis and strategy

Author: Christopher R Thomas; S Charles Maurice
Publisher: New York : McGraw-Hill/Irwin, ©2011.
Edition/Format:   Book : English : 10th edView all editions and formats
Database:WorldCat
Summary:
Managerial Economics has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This book develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival  Read more...
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Document Type: Book
All Authors / Contributors: Christopher R Thomas; S Charles Maurice
ISBN: 9780073375915 0073375918 9780071221207 0071221204
OCLC Number: 463634058
Description: xx, 747 pages : illustrations ; 24 cm
Contents: pt. I. Some preliminaries. Managers, profits, and markets ; Demand, supply, and market equilibrium ; Marginal analysis for optimal decisions ; Basic estimation techniques --
pt. II. Demand analysis. Theory of consumer behavior ; Elasticity and demand ; Demand estimation and forecasting ; Estimating and forecasting demand for price-taking firms --
pt. III. Production and cost analysis. Production and cost in the short run ; Production and cost in the long run ; Production and cost estimation ; Linear programming --
pt. IV. Profit maximization in various market structures. Managerial decisions in competitive markets ; Managerial decisions for firms with market power ; Strategic decision making in oligopoly markets --
pt. V. Advanced topics in managerial economics. Advanced pricing techniques ; Pricing multiple products related in production ; Decisions under risk and uncertainty ; Government regulation of business ; The investment decision.
Responsibility: Christopher R. Thomas, S. Charles Maurice.

Abstract:

Teaches students the economic way of thinking about business decision and strategy. This work develops critical thinking skills and provides students with a logical way of analyzing both the routine  Read more...

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