详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
W Bruce Allen; et al |
| ISBN: | 0393924963 9780393924961 |
| OCLC号码: | 56419404 |
| 描述: | xxiv, 832, 88 p. : col. ill. ; 25 cm. |
| 内容: | Ch. 1. Introduction to managerial economics -- Ch. 2. Optimization techniques -- Ch. 3. Demand theory -- Ch. 4. Consumer behavior and rational choice -- Ch. 5. Estimating demand functions -- Ch. 6. Business and economic forecasting -- Ch. 7. Production theory -- Ch. 8. Technological change and industrial innovation -- Ch. 9. The analysis of costs -- Ch. 10. Perfect competition -- Ch. 11. Monopoly and monopolistic competition -- Ch. 12. Sophisticated monopoly pricing -- Ch. 13. Oligopoly -- Ch. 14. Game theory -- Ch. 15. Risk analysis -- Ch. 16. Auctions -- Ch. 17. Moral hazard and principal-agent problems -- Ch. 18. Adverse selection -- Ch. 19. Government and business -- Ch. 20. Managerial economics : taking a global view -- App. A. Discounting and present values -- App. B. The normal, t, and F distributions -- Brief answers to "consultant's corner" -- Brief answers to "managerial economics in context" |
| 责任: | W. Bruce Allen ... [et al.]. |
摘要:
"A major revision of a classic text is now under the stewardship of the team of instructors who teach the course to first-year students at the Wharton School of Business; includes over 100 real-world and current cases/examples, using actual companies, as well as six new or thoroughly revised chapters, focused on the cutting-edge topics in Economics and Business today."--BOOK JACKET.
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