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Managerial economics : theory, applications, and cases
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Managerial economics : theory, applications, and cases

著者: W Bruce Allen; et al
出版商: New York : W.W. Norton, ©2005.
版本/格式:   图书 : 英语 : 6th ed查看所有的版本和格式
提要:
"A major revision of a classic text is now under the stewardship of the team of instructors who teach the course to first-year students at the Wharton School of Business; includes over 100 real-world and current cases/examples, using actual companies, as well as six new or thoroughly revised chapters, focused on the cutting-edge topics in Economics and Business today."--BOOK JACKET.
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所有的著者/提供者: W Bruce Allen; et al
ISBN: 0393924963 9780393924961
OCLC号码: 56419404
描述: xxiv, 832, 88 p. : col. ill. ; 25 cm.
内容: Ch. 1. Introduction to managerial economics --
Ch. 2. Optimization techniques --
Ch. 3. Demand theory --
Ch. 4. Consumer behavior and rational choice --
Ch. 5. Estimating demand functions --
Ch. 6. Business and economic forecasting --
Ch. 7. Production theory --
Ch. 8. Technological change and industrial innovation --
Ch. 9. The analysis of costs --
Ch. 10. Perfect competition --
Ch. 11. Monopoly and monopolistic competition --
Ch. 12. Sophisticated monopoly pricing --
Ch. 13. Oligopoly --
Ch. 14. Game theory --
Ch. 15. Risk analysis --
Ch. 16. Auctions --
Ch. 17. Moral hazard and principal-agent problems --
Ch. 18. Adverse selection --
Ch. 19. Government and business --
Ch. 20. Managerial economics : taking a global view --
App. A. Discounting and present values --
App. B. The normal, t, and F distributions --
Brief answers to "consultant's corner" --
Brief answers to "managerial economics in context"
责任: W. Bruce Allen ... [et al.].

摘要:

"A major revision of a classic text is now under the stewardship of the team of instructors who teach the course to first-year students at the Wharton School of Business; includes over 100 real-world and current cases/examples, using actual companies, as well as six new or thoroughly revised chapters, focused on the cutting-edge topics in Economics and Business today."--BOOK JACKET.

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