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Managerial economics.

Author: Joel Dean
Publisher: New York : Prentice-Hall, 1951.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Dean, Joel, 1906-1979.
Managerial economics.
New York, Prentice-Hall, 1951
(OCoLC)575291426
Document Type: Book
All Authors / Contributors: Joel Dean
OCLC Number: 228898
Description: xiv, 621 pages : diagrams ; 24 cm
Contents: Profit --
Introduction --
Nature of Profits --
Profit Measurement --
Policies on Profit Maximization --
Profits for Control --
Competition --
Introduction --
Kinds of Competitive Situations --
Destructive Competition --
The Nature of Monopoly and Oligopoly --
Market Structure and Competitive Behavior --
The Monopoly Problem --
Measuring the Concentration of Economic Power --
Multiple Products --
Introduction --
Opportunities for Multiple Products --
Policy on Adding New Products --
Policy on Dropping Old Products --
Summary --
Demand Analysis --
Introduction --
Demand Theory --
Methods for Forecasting Demand --
Price Relations --
Income Relations --
Multiple Relations --
Demand for Automobiles --
Demand for Steel --
Cost --
Introduction --
Cost Concepts --
Cost and Rate of Output --
Cost and Size of Plant --
Costs of Multiple Products --
Cost and Profit Forecasting --
Advertising --
Introduction --
Contribution of Economic Theory --
Methods for Determining Total Advertising Budget --
Cyclical Fluctuations of Advertising --
Measuring the Economic Effects of Advertising --
Basic Price --
Introduction --
Pricing Products of Lasting Distinctiveness --
Pricing Products of Perishable Distinctiveness --
Pricing Standard Products When Competitors Are Few --
Cost-Plus Pricing --
Cyclical Pridng --
Product-Line Pricing --
Introduction --
General Considerations m Product-Line Pricing --
Specific Problems of Product-Line Pricing --
Price Differentials --
Introduction --
Distributor Discounts --
Quantity Discounts --
Cash Discounts --
Geographical Price Differentials --
Capital Budgeting --
Introduction --
Demand for Capital --
Supply of Capital --
Capital Rationing --
Classification of Capital Expenditures.

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"managerial economics"

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"managerial economics""managerial economics"
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