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Managerial economics

Author: William Samuelson; Stephen G Marks
Publisher: Hoboken, NJ : John Wiley and Sons, ©2006.
Edition/Format:   Print book : English : 5th edView all editions and formats
Summary:

The right tools to guide real decisions When you're climbing a mountain, you have to carefully consider every step if you want to reach your goal. You need to know how your tools will actually  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William Samuelson; Stephen G Marks
ISBN: 047166362X 9780471663621 0471718343 9780471718345 9780470102787 0470102780
OCLC Number: 57354995
Description: xx, 891 pages : illustrations ; 24 cm
Contents: Ch. 1. Introduction to economic decision making --
Ch. 2. Optimal decisions using marginal analysis --
Ch. 3. Demand analysis and optimal pricing --
Ch. 4. Estimating demand --
Ch. 5. Forecasting --
Ch. 6. Production --
Ch. 7. Cost analysis --
Ch. 8. Decision making under uncertainty --
Ch. 9. The value of information --
Ch. 10. Perfect competition --
Ch. 11. Monopoly --
Ch. 12. Oligopoly --
Ch. 13. Game theory and competitive strategy --
Ch. 14. Regulation, public goods, and benefit-cost analysis --
Ch. 15. Asymmetric information and organizational design --
Ch. 16. Bargaining and negotiation --
Ch. 17. Auctions and competitive bidding --
Ch. 18. Linear programming --
Ch. 19. Capital budgeting.
Responsibility: William F. Samuelson, Stephen G. Marks.
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