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Managerial economics

Author: Ivan Png; Dale E Lehman
Publisher: Malden, MA : Blackwell Pub., ©2007.
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:
"This highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor."--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ivan Png; Dale E Lehman
ISBN: 9781405160476 1405160470
OCLC Number: 77520769
Description: xviii, 477 pages : illustrations ; 25 cm
Contents: Introduction to managerial economics --
Demand --
Elasticity --
Supply --
Competitive markets --
Economic efficiency --
Costs --
Monopoly --
Pricing --
Strategic thinking --
Oligopoly --
Externalities --
Asymmetric information --
Incentives and organization --
Regulation.
Responsibility: Ivan Png and Dale Lehman.
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Abstract:

Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The new edition retains its global focus and  Read more...

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"The text is well written and accessible. The case studies are fantastic-so often authors oversell the examples, but they are just right in this book. They are treated as illustrations rather than Read more...

 
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