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Managerial economics

Author: Ivan Png; Dale E Lehman
Publisher: Malden, Mass. [u.a.] Blackwell 2009
Edition/Format:   Print book : English : 3. ed., [Nachdr.View all editions and formats
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Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The new edition retains its global focus and  Read more...

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Document Type: Book
All Authors / Contributors: Ivan Png; Dale E Lehman
ISBN: 9781405160476 1405160470
OCLC Number: 845772462
Notes: Includes bibliographical references and index
Description: XVIII, 477 S. graph. Darst.
Contents: Preface. 1. Introduction to Managerial Economics. Part I: Competitive Markets. 2. Demand. 3. Elasticity. 4. Supply. 5. Competitive Markets. 6. Economic Efficiency. Part II: Market Power. 7. Costs. 8. Monopoly. 9. Pricing. 10. Strategic Thinking. 11. Oligopoly. Part III: Imperfect Markets. 12. Externalities. 13. Asymmetric Information. 14. Incentives and Organization. 15. Regulation. Answers to Progress Checks and Selected Review Questions. Index of Companies and Organizations. Subject Index
Responsibility: Ivan Png and Dale Lehman
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"The text is well written and accessible. The case studies are fantastic-so often authors oversell the examples, but they are just right in this book. They are treated as illustrations rather than Read more...

 
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