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Managerial economics.

Author: Mark Hirschey; Eric Bentzen
Publisher: Andover : Cengage Learning, [2014]
Edition/Format:   Print book : English : Thirteenth editionView all editions and formats
Summary:

Presents economic concepts that show students how to use common sense to understand business and solve managerial problems. This book helps students sharpen their economic intuition. It demonstrates  Read more...

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Document Type: Book
All Authors / Contributors: Mark Hirschey; Eric Bentzen
ISBN: 9781473717343 1473717345
OCLC Number: 885008582
Description: xxvii, 836 pages : illustrations ; 26 cm
Contents: PART 1: OVERVIEW OF MANAGERIAL ECONOMICS 1. Nature and Scope of Managerial Economics. 2. Economic Optimization. 3. Demand and Supply. PART 2: DEMAND ANALYSIS AND ESTIMATION 4. Demand Analysis. 5. Demand Estimation. 6. Forecasting. PART 3: PRODUCTION AND COMPETITIVE MARKETS 7. Production Analysis and Compensation Policy. 8. Cost Analysis and Estimation. 9. Linear Programming. 10. Competitive Markets. 11. Performance and Strategy in Competitive Markets. PART 4: IMPERFECT COMPETITION 12. Monopoly and Monopsony. 13. Monopolistic Competition and Oligopoly. 14. Game Theory and Competitive Strategy. 15. Pricing Practices. PART 5: LONG-TERM INVESTMENT DECISIONS 16. Risk Analysis. 17. Capital Budgeting. 18. Organization Structure and Corporate Governance. 19. Government in the Market Economy. Appendix A: Compounding and the Time Value of Money Appendix B: Interest Factor Tables Appendix C: Statistical Tables Selected Figures for End of Chapter Problems Index

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