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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Linda Gorchels; Chuck West; Edward J Marien |
| ISBN: | 0071428682 9780071428682 |
| OCLC Number: | 53814529 |
| Description: | xii, 225 p. : ill. ; 24 cm. |
| Contents: | Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans. |
| Responsibility: | Linda Gorchels, Edward J. Marien, Chuck West. |
| More information: |
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