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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
David M Dozier; Larissa A Grunig; James E Grunig |
| ISBN: | 080581809X 9780805818093 0805818103 9780805818109 |
| OCLC Number: | 32051153 |
| Description: | xii, 258 p. : ill. ; 24 cm. |
| Contents: | 1. What is Communication Excellence? -- 2. Knowing How to Manage Strategically -- 3. Knowing Two-Way Communication Practices -- 4. Knowing Traditional Communicator Skills -- 5. Build Your Knowledge Base -- 6. The Power of the Communication Department -- 7. Shared Expectations of Communication -- 8. Building Linkages to the Dominant Coalition -- 9. What CEOs Should Do About Excellence -- 10. Participation and Authority in the Culture of Organizations -- 11. Empowering Women and Culturally Diverse Employees -- 12. The Global Qualities of Excellence -- 13. Changing the Character of Organizations -- 14. Origins of Communication Programs -- 15. Using Traditional and Advanced Practices -- 16. Communication Excellence Makes a Difference -- Appendix: How the Excellence Study Was Conducted. |
| Series Title: | LEA's communication series. |
| Responsibility: | David M. Dozier, with Larissa A. Grunig, James E. Grunig. |
| More information: |
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