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Manager's guide to excellence in public relations and communication management

Author: David M Dozier; Larissa A Grunig; James E Grunig
Publisher: Mahwah, N.J. : Erlbaum, 1995.
Series: LEA's communication series.
Edition/Format:   Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David M Dozier; Larissa A Grunig; James E Grunig
ISBN: 080581809X 9780805818093 0805818103 9780805818109
OCLC Number: 32051153
Description: xii, 258 p. : ill. ; 24 cm.
Contents: 1. What is Communication Excellence? --
2. Knowing How to Manage Strategically --
3. Knowing Two-Way Communication Practices --
4. Knowing Traditional Communicator Skills --
5. Build Your Knowledge Base --
6. The Power of the Communication Department --
7. Shared Expectations of Communication --
8. Building Linkages to the Dominant Coalition --
9. What CEOs Should Do About Excellence --
10. Participation and Authority in the Culture of Organizations --
11. Empowering Women and Culturally Diverse Employees --
12. The Global Qualities of Excellence --
13. Changing the Character of Organizations --
14. Origins of Communication Programs --
15. Using Traditional and Advanced Practices --
16. Communication Excellence Makes a Difference --
Appendix: How the Excellence Study Was Conducted.
Series Title: LEA's communication series.
Responsibility: David M. Dozier, with Larissa A. Grunig, James E. Grunig.
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