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Manager's guide to strategy

Author: Roger A Formisano
Publisher: New York : McGraw-Hill, ©2004.
Series: Briefcase book.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Provides you with proven concepts, tools, and insights for effective strategy formulation, along with myriad examples of successful and not-so-successful strategies from real companies.

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Additional Physical Format: Online version:
Formisano, Roger A.
Manager's guide to strategy.
New York : McGraw-Hill, ©2004
(OCoLC)624468966
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Roger A Formisano
ISBN: 0071421726 9780071421720
OCLC Number: 52532575
Description: xiii, 224 pages : illustrations ; 23 cm.
Contents: 1. What Is Business Strategy? --
2. Goal Setting: The First Step in Strategy --
3. A Strategy Road Map --
4. Customer Analysis --
5. Internal Business Analysis --
6. Strategic Choices --
7. Strategic Thinking: Optimizing Assets --
8. Strategic Thinking: Core Business Analysis --
9. Strategic Thinking: Ten Tested Business Strategies --
10. Implementing Strategic Decisions --
App. References for Strategic Planning.
Series Title: Briefcase book.
Responsibility: Roger A. Formisano.
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