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Managing a company in an activist world : the leadership challenge of corporate citizenship
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Managing a company in an activist world : the leadership challenge of corporate citizenship

Author: Edmund M Burke
Publisher: Westport, Conn. : Praeger Publishers, ©2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Burke, Edmund M.
Managing a company in an activist world.
Westport, Conn. : Praeger, 2005
(DLC) 2004022588
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Edmund M Burke
ISBN: 0275983900 9780275983901 0313025096 9780313025099
OCLC Number: 243596152
Notes: Title from title screen.
Description: 1 online resource (xi, 190 p.)
Contents: With apologies to James Carvelle--
: "it's the behavior, stupid" --
The case for change --
The faces of activism --
Step one : you start with a vision--a social vision --
Step two : abandon the command and control style of managing external affairs --
Step three : use the CACDIC strategy --
Step four : who are our external stakeholders and what do they value? --
Step five : what are the characteristics of our relationships? --
Preparing managers for the new, new thing --
The stakeholder relations plan --
The site community strategy : a responsibility of the facility manager --
The community strategy, continued --
The societal strategy--the CEO's reponsibility.
Responsibility: Edmund M. Burke.

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