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Managing activism : a guide to dealing with activists and pressure groups

Author: Denise Deegan
Publisher: London : Kogan Page, 2007.
Series: PR in practice series.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

Converted Data is a discussion of how organizations should deal with activists and pressure groups. Denise Deegan believes that the way forward is for companies to understand the motives of activists  Read more...

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Document Type: Book
All Authors / Contributors: Denise Deegan
ISBN: 074943435X 9780749434359
OCLC Number: 968142365
Description: viii, 152 pages ; 24 cm.
Contents: The dynamics of activism --
How not to deal with activists --
A way forward --
Appointing responsibility for activism in-house --
Get to know the enemy --
Relationship building, negotiation and conflict resolution --
When activists will not negotiate --
Communicating about risk --
Community relations --
Media relations --
Emergencies --
Planning and evaluation.
Series Title: PR in practice series.
Responsibility: Denise Deegan.

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